Microsoft ActivePromo Campaign: "Match Vaporware & Win!"
Microsoft's PR masterminds are planning a massive marketing campaign,
code-named "ActivePromo 2000", to promote the upcoming release of Windows
2000 (scheduled for February 2001). This marketing campaign will include a
"Match Vaporware & Win!" promotion.
Microsoft will team up with a major fast-food chain (McDonalds, probably,
since it has the largest market share, but Burger King is another
possibility) for a special Windows 2000 promotion. With every combo meal
purchase, the customer will receive a game token containing a date on it. If
the official release of Windows 2000 is on that date, the customer can
redeem the token for a variety of prizes -- ranging from a "lifetime supply"
of Windows upgrades, to 25,000 shares of Microsoft stock.