Random Quote #37 topic: joel-on-software
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One of the biggest questions you're going to be asking now is, "How much should
I charge for my software?" When you ask the experts they don't seem to know.
Pricing is a deep, dark mystery, they tell you. The biggest mistake software
companies make is charging too little, so they don't get enough income, and
they have to go out of business. An even bigger mistake, yes, even bigger than
the biggest mistake, is charging too much, so they don't get enough customers,
and they have to go out of business. Going out of business is not good because
everybody loses their job, and you have to go work at Wal*Mart as a greeter,
earning minimum wage and being forced to wear a polyester uniform all day long.

So if you like cotton uniforms you better get this right.

The answer is really complicated. I'm going to start with a little economic
theory, then I'm going to tear the theory to bits, and when I'm finished,
you'll know a lot more about pricing and you still won't know how much to
charge for your software, but that's just the nature of pricing. If you can't
be bothered to read this, just charge $0.05 for your software, unless it does
bug tracking, in which case charge $30,000,000 for it.

Joel Spolsky
"Camels and Rubber Duckies"



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