Microsoft ActivePromo Campaign: "State Innovation Day"
Microsoft has successfully lobbied for the State of Washington to declare
August 24th as State Innovation Day. Efforts are underway to lobby the US
Congress to decree a similar designation nationally. Several events are
scheduled on August 24, 1999 to showcase "innovation" in the computer
industry (in other words, Microsoft), including:
* An "Innovation Day Parade" held in downtown Seattle, featuring
floats and helium-filled balloons representing various Microsoft products
(Dancing Paper Clip, Microsoft Bob, Flying Windows Logo, etc.)
* An "Innovation is Cool" essay contest for high school and
college students. Possible topics include "Why IE Should Be Integrated in
Windows", "Why Bill Gates Is My Hero", "Government Intervention is Evil",
and "Why Monopolies Improve Product Quality and Lower Prices".
* A 24-hour "Innovation in Education" telethon on NBC to raise money for
school districts nationwide to buy new Wintel computer systems and Internet
access through the Microsoft Network.