Microsoft ActivePromo Campaign: "Frequent Upgrade Points"
Microsoft's PR masterminds are planning a massive marketing campaign,
code-named "ActivePromo 2000", to promote the upcoming release of Windows
2000 (scheduled for February 2001). This marketing campaign will include a
"Frequent Upgrade Points" promotion.
Customers who purchase upgrades to Windows, Office, or other Microsoft
"solutions" will receive "frequent upgrade points" (FUPs) when they register
online. These points, like Frequent Flyer Miles, can be redeemed in the
future for discounts on other Microsoft upgrades. This program, combined
with the fact that older versions of some Microsoft programs have glaring
Y2K problems, should be enough to convince many people to shell out big
bucks to upgrade to a more bloated Microsoft operating system. The company
hopes to eradicate 99% of Windows 3.x installations by 2003.